Director, Marketing & Regional Operations – Special Markets, Group Benefits & Retirement Solutions
 

Build the future with us

Are you driven by the world of group benefits, special risk markets, and client experience excellence, and eager to contribute to a company whose purpose is to ensure that clients feel confident and secure about their future? As our Director, Marketing & Regional Operations, you will play a key role in leading regional operations, elevating the customer journey, and shaping the marketing strategy for the Special Markets line of business.
 

This role offers an exceptional opportunity to bring forward your expertise while thriving in a caring, trustworthy, and people‑centric environment that fosters collaboration, innovation, and continuous development.
 

What you will accomplish with us

As the Director, you will be at the heart of our mission. Your primary responsibilities will include:

Operational Excellence & Service Delivery

• Lead regional office operations (administration, client service, underwriting) to meet service, quality, and turnaround standards.

• Leverage continuous improvement models (A3, Kaizen, DMS) to ensure scalability.

• Implement the Fast, Friendly, First touch (FFF) model to maximize first‑contact resolution and simplify the end‑to‑end client journey.

• Provide direction on all aspects of special risk underwriting, quotations, policy issuance, amendments, and renewals while supporting sales teams and clients.

Marketing Strategy & Execution

• Build and execute comprehensive marketing strategies and campaigns.

• Conduct quantitative and qualitative market analysis with Distribution teams.

• Identify and activate profitable growth opportunities with Affinity, Partnerships, and cross‑functional stakeholders.

• Provide market intelligence and ensure product positioning reflects competitive advantages.

• Support the development and deployment of new products with Actuarial, Underwriting, Administration, and Claims teams.

• Lead presentations to clients, partners, and internal stakeholders.

• Develop cross‑sell strategies within Special Markets and across iA divisions.

• Provide strategic input on digital transformation initiatives supporting voluntary product sales.

Leadership, Talent & Culture

• Develop team skills and versatility, fostering a culture of high performance and innovation.

• Implement initiatives to enhance team capabilities and operational effectiveness.

• Collaborate with senior leadership on escalation and issue‑resolution processes.

What will accelerate your success in this role

We are looking for someone who:

• Is recognized for exceptional leadership and team‑management capabilities.

• Demonstrates strong communication, analytical, and synthesis skills.

• Brings solid knowledge of the group benefits and/or special risks market.

• Excels at planning, organizing, and setting clear priorities.

• Applies Lean philosophy consistently in leadership practices.

• Is action‑ and results‑driven, with strong teamwork orientation.

• Holds 8+ years of experience in insurance or financial services, including 5+ in management.

• Advanced knowledge of the English language, as the person will be required to communicate, negotiate, and plan with external vendors and English-only stakeholders. Will also manage a team with members english-only on a daily basis.

Why you’ll love working with us

• A workplace where learning, development, and excellence go hand in hand.

• A healthy, safe, inclusive, and equitable environment where everyone can thrive.

• A flexible hybrid work environment with inspiring and innovative workspaces.

• Competitive benefits: Flexible group insurance, retirement plan, share purchase plan, vacation and well‑being days, telemedicine, EAP, ergonomic equipment program, performance bonus, product discounts, and more.

Apply now and take the lead in shaping your career—where your talent truly matters!

Not sure you should apply?
At iA, we believe in potential and value diverse experiences. If this role inspires you, we encourage you to apply—we want to get to know you!

***The typical hiring range for this position is starting at 135,000 CAD per year; the base salary offered may vary depending on knowledge, skills, years of experience, and internal equity related to the role. At iA, we are committed to offering a fair, equitable, and market-based compensation structure. Our market data is updated annually to reflect the most current market conditions. 

*** The candidate can be located anywhere in Canada with travelling every quarter to regional offices.