Our current job postings

Senior Digital Marketing Producer, iA Wealth

  • Employer: IA Clarington Inc.
  • Office: 26 Wellington Street East
  • Location: Toronto, Ontario
  • Job category: Digital Marketing Generalist/Multidiscipline
  • Job ID: JR10014157
  • Job type: Permanent Job Full time
  • Apply before: 2022-08-19

Description

iA Wealth / Permanent / Toronto / Remote or Hybrid / Start as soon as possible

The Opportunity

The Senior Digital Marketing Producer plays an important role in ensuring we provide top-tier digital experiences for our stakeholders. You will be a member of the iA Wealth Marketing & Communications Department and a key contributor in achieving our organization’s long-term digital vision. You will be responsible for producing and optimizing our content on our digital marketing channels. Reporting to the Senior Digital Marketing Manager, you will be responsible for collaborating with business stakeholders and ensuring digital best practices for content are adhered to and recommended (i.e. SEO optimized content), compelling visual formats and providing metrics for digital marketing campaigns.

What you will do

Develop, deploy, maintain and monitor website/mobile development, email marketing, digital assets and social media resources, adhering to strategic guidelines and budget requirements. (60%)

  • Formatting, testing and posting content generated by others in a timely and efficient manner, following editorial review and approval processes
  • Assist in the conception, automation, development, and management of various digital channels, new media projects, and new website development as well as emerging technologies.
  • Ensuring SEO best practices are adhered to when assessing content and content strategies
  • Monitoring and analyzing web and social media channels.
  • Documenting functional and design requirements, as appropriate.
  • Documenting process and standards
  • Through metrics and reporting ensuring that iA Wealth’s online channels are as efficient and effective as possible.
  • Staying abreast of industry standards for email, web and mobile sites, including emerging technologies, design techniques, accessibility and usability.

Develop and manage the end-to-end UX/UI process to deliver creative digital design concepts and solutions for iA Wealth web and mobile properties. (20%)

  • This includes participating in design workshops, as well as developing storyboards, sketches/wireframes, prototypes, mockups and visual assets.
  • Participate in and contribute to the planning of usability testing & stakeholder interviews with the intention of incorporating the feedback into concept and/or application development.
  • Maintain iA Wealth digital design and standards documentation to help enforce brand coherence, accessibility standards and cross-site consistency by working collaboratively with the design studio.

Support, maintain, and monitor internal digital marketing & communications channels. (10%)

  • Formatting, testing and posting content generated by others in a timely and efficient manner, following editorial review and approval processes.
  • Designing digital content for use on internal channels including knowledge bases, extranets and other communications assets (as required) in collaboration with stakeholders and vendors.
  • Sourcing stock video and imagery.
  • Maintaining digital assets and monitoring content schedules for internal channels.

Support iA Wealth’s Digital Marketing Strategic Plan (5%)

  • Working with the team and external knowledge experts to develop and maintain a digital marketing and social strategy across multiple audiences and platforms.
  • Research and recommend new media and trends as part of an overall strategy.

Other duties as assigned (5%)

Complexity/Variety

  • To succeed in this role, the individual collaborates with others and is a self-starter with ability to work under tight deadlines and with minimal supervision.
  • Demonstrated ability to work independently and in a team in a fast-paced, deadline and detailed oriented environment.

What you will need

  • University/College Degree or Professional Certificate in Digital Media, Graphic Design, Marketing or Communications.

  • Minimum 3-5 years of experience in Digital Design/Front-end Development and current web technologies.

  • Previous experience within a Marketing agency or Marketing department is a requirement.

  • Strong interest and hands on experience in the following capacities:

    • Content Management Tools/Systems
    • Front-end development
    • Responsive Design
    • General understanding of best practices in usability and accessibility (WCAG/AODA)
    • General understanding of website metrics
    • SEO/SEM (Search Engine Optimization/Search Engine Marketing)
    • Social Media applications/Platforms and best practices
    • Sketch, user-centered design principles, UX research methods
    • Email design and email marketing best practices
  • Proficient in the technology tools used for the corporate web properties: Sitefinity, Sitecore, Adobe Creative Suite, JavaScript/Jquery, JSON, PHP, XML, HTML/HTML5, CSS, and MS Office.

  • Working knowledge of the following: Google Analytics, Google Tag Manager, Google Data Studio, Search Engine Optimization, Axure/Figma, Taxonomy, Microsoft Sharepoint, Vimeo Video Platform and SproutSocial.

  • Knowledge of object-oriented programming (OOP) an asset.

  • Excellent organizational, analytical and problem-solving skills.

  • Proven ability to deliver a project from concept to completion.

  • Good verbal and written communications skills.

  • Experience in financial services industry an asset.


At iA, we invest,
in you.

Our employees are our best investment and we have much to offer them.


Company Overview

About

iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

Our commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please contact us here. Someone from our team will be happy to assist you.