Senior Marketing Strategy Advisor

SUMMARY OF RESPONSIBILITIES

Do you enjoy developing marketing strategies and executing product positioning, promotion, and go-to-market activities? Are you known for your business acumen, leadership, sound judgment, and ability to manage medium- to large-scale projects? We are looking for a Senior Advisor - Product Marketing for our Group Insurance and Savings Solutions division.

In this role, your main responsibilities will include:

• Developing and executing business, marketing, distribution, product positioning, and thought leadership strategies.

• Leading strategic projects and specific mandates.

• Planning and coordinating marketing initiatives and implementing performance measurement tools.

• Conducting competitive and data analysis to identify trends, challenges, or opportunities and making recommendations for the commercialization and development of group insurance and savings products.

• Defining customer journeys and the value proposition of products and services.

• Leading multi-faceted projects from planning to delivery, including information gathering, execution, coordination, and approval management, while respecting deadlines, budgets, and organizational quality standards.

• Providing daily support to the sales force across Canada to drive business development.

• Acting as a strategic advisor to teams, senior management, and departments requiring expertise in business and marketing strategies.

• Working closely with product managers to define the vision and roadmap for the projects under your responsibility.

REQUIREMENTS

• Bachelor's degree in Marketing (Master’s degree in Marketing is an asset)

• 8 years of relevant experience in a similar role

• Knowledge of financial products and/or group insurance and savings products

• Excellent command of French and English (intermediate/advanced level), both spoken and written

• Intermediate/advanced level of English is required, as the role involves developing marketing strategies, targeting, positioning, and defining product differentiators with various departments on a weekly basis. These departments are unilingual English-speaking.

• Strong strategic vision to develop complex strategies and align them with all stakeholders

• Proven ability to develop and implement marketing strategies

• Skills in creating compelling presentations to support strategic recommendations

• Leadership, analytical and synthesis skills, strong business sense, team spirit, ability to manage tight deadlines, and creativity

• Extensive experience in market monitoring and data analysis

• Proficiency in Microsoft Office Suite