Digital Content Creator

PPI company overview:

PPI (an independent subsidiary of iA Financial) is an Insurance Marketing Organization that sits between independent advisors and insurance companies. From coast-to-coast, we provide value-added services and support such as digital tools, education, marketing, and processing, to help Advisors elevate and grow their business with a socially responsible mindset.

At PPI, each day you have the opportunity to make a meaningful difference when you support our independent insurance advisors in providing financial security and peace of mind to their clients: Canadian families and businesses.

When you join PPI you will be part of a diverse, inclusive and equitable place to work that values different perspectives. You will benefit from a culture that is people-focused, inclusive and collaborative with opportunities to learn and develop your skills, develop your career and make a meaningful impact.

Our people drive our progress through innovative ideas and a commitment to excellence. We work hard and always ensure we have fun along the way.

PPI is pleased to provide employees with the flexibility of a hybrid work environment.  This role is eligible for working from home up to 3 days per week.

For more information about PPI visit: www.ppi.ca

Digital Content Creator

We're looking for a talented and passionate Digital Content Creator to join our marketing team. In this role, you'll be responsible for creating engaging and informative content across various digital channels to support our marketing initiatives and drive business growth. You'll be a key player in bringing our brand story to life and connecting with our audience in meaningful ways.

Key Responsibilities

Content Creation:

• Write compelling copy for a variety of formats, including emails, social media posts, website articles, blog posts, video scripts, podcast episodes, and advertisements.

• Design and create visually appealing graphics, images, and videos to accompany written content in ads, social media, website articles, PowerPoint presentations and more.

• Assist with the updating and enhancing of existing communication assets include PowerPoint presentations, PDFs, email, etc.

• Develop and maintain a consistent brand voice and tone across all content.

Content Strategy:

• Collaborate with the marketing team to develop and implement content strategies that align with our overall marketing goals.

• Research industry trends and audience preferences to identify content opportunities.

• Analyze content performance and make data-driven adjustments to optimize results.

Channel Management:

• Assist with the production and promotion of our podcast and video strategies.

• Support the strategy and management of our social media presence.

• Contribute to the development and execution of digital marketing and email campaigns.

Collaboration:

• Work closely with other members of the marketing team, including designers, marketers, and communication specialists.

• Collaborate with subject matter experts to ensure content accuracy and relevance.

• Engage in actions that encourage, reflect and align with PPI’s ESG (Environmental, Social and Governance) commitments to our Advisors, their clients and our employees.

Education, Experience and Skills:

• 3+ years of experience in a digital content creation role.

• Proven ability to write clear, concise, and engaging copy.

• Strong visual design skills and experience with graphic design software (e.g., Adobe Creative Suite, InDesign, Canva).

• Experience creating and editing videos and podcasts.

• Familiarity with social media platforms and best practices.

• Excellent communication, collaboration, and organizational skills.

• A passion for creating high-quality content that informs and inspires.

• Knowledge of the financial services industry would be an asset

We thank all applicants for applying, however, only those selected for an interview will be contacted.  Your resume may be used for other vacancies.