Our current job postings

Sr. Marketing Manager

  • Employer: iA Private Wealth Inc.
  • Office: 26 Wellington Street East
  • Location: Toronto, Ontario
  • Job category: Marketing and Communication
  • Job ID: JR10015722
  • Job type: Permanent Job Full time
  • Apply before: 2023-02-04

Description

Senior Marketing Manager

At iA Wealth, the reach and stability of a leading wealth management firm meets the passion and drive of a start-up.   

The role

To be successful, you are a seasoned marketing professional with more than 10 years of experience within financial services and have a solid understanding of wealth management and brokerage distribution. As a senior manager, you have delivered effective multi-channel, integrated advisor marketing strategies and programs, and supported advisors in growing their business through scalable marketing solutions; you have provided marketing leadership and support to corporate and business partners; you enjoy collaborating with others and have the professional demeaner to manage stakeholders at all levels of seniority; you possess exceptional communication skills, verbal and written,  and are persuasive in presenting your ideas. The best candidate for this role enjoys a fast-paced environment, is detail oriented, and can easily manage multiple deliverables at a given time.

Responsibilities

The successful candidate has in-depth experience developing marketing communications programs and delivering solutions that support brand and business objectives for both B2B and B2C audiences. Key responsibilities include:

  • Developing scalable advisor marketing programs that respond to primary business needs through web, social media, e-marketing and digital mediums

  • Working with sales and senior management teams, business leads and marketing partners to identify and manage the development, design and execution of marketing campaigns for advisor and client acquisition and retention    

  • Creating advisor sales support materials and templated marketing communications solutions

  • Communicating regularly with advisors on the suite of support services and resources and collecting feedback on programs with the goal of continuous improvement

  • Overseeing line of business relationships, including acting as marketing consultant, communicating marketing objectives, representing business interests in cross-functional activities, project managing marketing-related activities and providing ad hoc support that allows the business to capitalize on opportunities

  • Managing day-to-day requirements to deliver marketing communications campaigns and initiatives, including planning, content development, managing the creative process, stakeholder communications, risk reviews/approvals, market launch and measurement

  • Developing content marketing programs that support business strategy and objectives

  • Overseeing the public website and internal advisor portal, and managing modifications as needed through the digital marketing team

  • Assisting with advertising, PR and brand-building stewardship and activities

  • Build and manage close relationships with large cross-functional teams, and key business partners (including creative and media agencies)

  • Supporting adherence to brand positioning, maintaining brand standards and promoting key messages

  • Managing marketing and communications needs, including the use of internal resources and vendor relationships

  • Developing marketing reports on the effectiveness of programs by tracking, analyzing and summarizing data

Key accountabilities

  • Advisor marketing programs and support (60%)

  • Content marketing (10%)

  • Campaign development (10%)

  • Brand and advertising (10%)

  • Relationship management (10%)

Qualifications

  • Post-Secondary degree (Marketing/Business preferred)

  • 7-10 years experience developing integrated marketing programs within the wealth sector

  • Broad knowledge of wealth management markets

  • In-depth understanding of the brokerage environment and advisory network  

  • Experience developing and delivering advisor marketing communications programs and sales support activities

  • knowledgeable content marketer who understands the critical role content plays within the marketing mix

  • Seasoned marketing professional with experience managing public-facing programs in tandem with professional agencies  

  • Strong persuasion and negotiating skills to build constructive solutions and obtain co-operation and support from stakeholders

  • Dynamic decision-maker and team player with experience interacting with all levels of an organization

  • Solid technical marketing skills, including analytical, measurement and reporting capabilities

  • In-depth knowledge of the creative process (ideation and execution), design and execution

  • Dexterous influencer with proven ability to successfully work with agency partners and vendors to determine strategy and creative approach

  • Superior communication, organizational and project management skills

  • Self-directed and enthusiastic team player with experience interacting with all levels of an organization

  • Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines

  • Superior written and verbal English language skills; knowledge of French an asset


At iA, we invest,
in you.

Our employees are our best investment and we have much to offer them.


Company Overview

About

iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

Our commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please contact us here. Someone from our team will be happy to assist you.