The Senior Journey Experience Designer is responsible for driving the experience design for a portfolio of Advisor, Client and Employee journeys, identify opportunities, explore concepts and co-create expectational experiences. The Senior Journey Experience Designer will work closely with Journey Owners and various stakeholders to reimagine journeys, develop and implement an industry-changing digital strategy for iA Private Wealth that will enable the firm to deliver an unmatched, seamless digital experience and find new ways to serve clients, integrate digital touchpoints and channels to improve operational efficiencies.
Key Accountabilities include:
User Experience Design
Design end-to-end, integrated omni-channel experiences between our clients, advisors and employees based on a deep understanding of user behaviours, business strategy and operating models.
Partner with Journey Owners and other stakeholders to set priorities and find balanced design solutions that provides the best user experience and business goals within technical constraints
Work with Journey owners on prototyping, testing and iteration and ensuring all stakeholders are engaged throughout.
Actively conducts market intelligence to understand competing offers, trends in the marketplace and emerging investment solutions and related technologies delivering business value
Lead journey design activities including prioritization of design work, design thinking and ideation.
Support the creation and management of design systems and style-guide
Craft UX artifacts (experience maps, flows, mock-ups, wireframes, prototypes) to guide development and research
Consistently champion usability and accessibility
Journey Research & Design
Defining target advisor, client and operational journey and experiences and ensuring they are evergreen on an ongoing basis
Responsible for multipronged research practice, combining qualitative research data and journey metrics, identifying opportunities for design and orchestration and monitoring and measuring performance. Examples include research, creation of a journey map, establishing journey-analytics capabilities, conducting customer-listening or voice-of-customer research and analysis and reporting of data and insight
Agile Delivery & Execution
Assist the Journey owners in the creation of Prioritized Program Epic Backlog
Help define product requirements and understand user design to assist workflows and product teams in iterating through product discovery.
Participates in PI Planning, Iteration Reviews and System Demo
Proactively manage key risks and dependencies, resolve or escalate issues to ensure successful implementation
Skills & Qualifications
10+ years of relevant experience in service design, CX strategy, digital strategy and delivery experience
Strong understanding of the Wealth Management industry trends and regulatory environment
Proven experience in design thinking and ideation supporting end to end journeys
Proficiency in creating UX artifacts, design systems and style-guide
Strong analytical, problem solving and critical thinking skills.
Demonstrates conceptual and innovative thinking when formulating solutions
Excellent communication and interpersonal skills.
Experience with working in both a technical and business context is an asset; able to translate business concepts into easy-to-understand technical language
Bachelor's degree in a relevant field, such as Business Administration, Operations Management, or a related discipline.
Our employees are our best investment and we have much to offer them.
iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.
With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.
At iA, we’re invested in you.
Our commitment to Diversity and Inclusion
At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.
Please note that if you need help or assistance to make the recruitment process more accessible for you, please contact us here. Someone from our team will be happy to assist you.