Our current job postings

Senior Corporate Marketing Manager

  • Employer: iA Private Wealth Inc.
  • Office: 26 Wellington Street East
  • Location: Toronto, Ontario
  • Job category: Marketing and Communications
  • Job ID: JR10014295
  • Job type: Permanent Job Full time
  • Apply before: 2022-08-26

Description

Senior Corporate Marketing Manager

At iA Wealth, the reach and stability of a leading wealth management firm meets the passion and drive of a start-up.   

Is this role right for you?

To be successful, you are a seasoned marketing professional with over 10 years experience within financial services and have a solid understanding of the following corporate marketing activities: branding, social media, public relations, sponsorships, and advertising. As a senior manager, you have led large-scale campaigns across paid, owned and earned channels; you enjoy collaborating with others and have the professional demeaner to manage stakeholders at all levels of seniority; you possess exceptional communication skills, verbal and written,  and are persuasive in presenting your ideas – both strategy and execution. The best candidate for this role enjoys a fast-paced environment, is detail oriented, and can easily managing multiple deliverables at a given time.

This is an exciting opportunity to join a team that oversees all aspects of marketing for multiple lines of business (iA Private Wealth, Investia, iA Clarington Investments and iA Capital Markets): influencing business and sales strategy, managing both integrated and distinct corporate marketing programs for the various businesses, delivering digital and social media programs and supporting a network of diverse audiences. In addition, you will,

  • Oversee the planning, and ongoing management of iA Wealth’s corporate social media strategy, ensuring all social activity supports business goals and brand objectives

  • Lead the implementation of iA Wealth’s public relations strategy and tactics (paid, earned, owned) across all lines of business, driving brand awareness and engagement among various B2B and B2C audiences

  • Support manager with advertising and brand-building stewardship and activities

  • In collaboration with internal stakeholders, oversee all aspects related to corporate sponsorship programs, effectively managing strategy and execution and relationships with sponsorship organizations  

  • Build and manage close relationships with large cross-functional teams, and key business partners (including creative and media agencies)

  • Oversee marketing communications campaigns, including concept for and briefing of campaigns, providing strategic vision, writing of communications materials, managing the creative process and agency partners to bring the best marketing strategies to life

  • Manage day-to-day requirements and resources to deliver campaigns and initiatives, including planning, content development, stakeholder communications, risk reviews/approvals, market launch and measurement

  • Keep up to date with marketing trends, analytics and reporting  

Do you have the skills to succeed in this role?

  • Undergraduate degree in Marketing

  • 10 years relevant experience within financial services

  • Superior understanding of wealth management, industry trends and best practices  

  • Strategic thinker with advanced knowledge of corporate marketing functions – branding, PR, social media, sponsorships and advertising

  • Seasoned marketing professional with experience managing public-facing programs in tandem with professional agencies

  • Expertise in multi-tiered project management, including analytical, measurement and reporting capabilities

  • Excellent writing and communications skills with in-depth knowledge of the creative process

  • Dynamic decision-maker and team player with experience interacting with all levels of an organization

  • Dexterous influencer with proven ability to successfully work with agency partners and vendors to determine strategy and creative approach

  • Highly organized, self-motivated and adept at managing change and priorities  

The breakdown of responsibilities:

  • Social media management (25%)

  • Public relations (25%)

  • Brand and advertising (25%)

  • Sponsorship programs (15%)

  • Relationship management (10%)


At iA, we invest,
in you.

Our employees are our best investment and we have much to offer them.


Company Overview

About

iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

Our commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please contact us here. Someone from our team will be happy to assist you.