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$500,000 in donations to support educational projects


News Release

As part of its social commitment, iA Financial Group is kicking off the seventh edition of its Canada-wide philanthropic contest to support charities in the health, environment, education and social services fields that propose a promising educational project. From September 12 to October 16, the charities that submit the most inspiring proposals that answer the question “What would you do with a $100,000 donation?” will share a total of $500,000 to carry out their project or pursue their mission.

“Education is a powerful force to reduce poverty, improve health, promote equality and support wellbeing in our society. This year, we're encouraging organizations to submit a promising educational project that will have a real impact on people's lives. Education is the future, and we're thrilled to help build that future through this contest,” explains Denis Ricard, President and CEO of iA Financial Group.

The submission period closes on October 16, after which a total of twelve charities will be selected by committee and announced to the general public on November 7. The public will be invited to vote for the projects they find the most inspiring. Participating charities are divided into four geographic regions (Western Canada, Ontario, Quebec, and Atlantic Canada/the North) to ensure an equitable distribution of donations across the country. The four charities that receive the most votes will each be awarded a $100,000 donation. The remaining finalists will each receive $10,000. The winners will be announced between December 11 and December 14.


  • September 16 to October 16: charities register and submit proposals
  • October 16 to November 3: committee selects 12 projects for public vote
  • November 7: twelve finalists announced and public voting period opens
  • November 7 to December 1: public voting period
  • December 11 to 14: winners announced

iA Financial Group launched the initial contest during the company’s 125th anniversary celebrations in 2017. Since then, the contest has been held with a different theme each year to ensure that a wide range of charitable organizations are supported.

Contest details and the complete list of eligibility criteria are available at

Our ambition is to be a company that contributes to the sustainable growth and wellbeing of its clients, employees, partners, investors and communities.

Sustainability is a priority that guides our day-to-day achievements in environmental, social and governance matters, which we demonstrate with the use of the iA Sustainable pictogram.