Our brand, our distinctiveness
The iA Financial Group brand reflects the scope of the Group and the diversity of our products. Much more than an insurance company, iA Financial Group is a major player in the industry, offering a wide range of financial services.
We do everything we can to place each individual on the path to financial success and offer them the best protection. We defend our clients’ interests with determination every step of the way.
Since every journey is unique and needs can be wide-ranging, we help our clients build the future they want based on their present situation.
A forward-looking signature
Our brand signature, Get ahead, captures our identity as the financial group that champions our clients’ and advisors’ ambitions. It signals our bold, proactive spirit and our focus on the future.
A symbol of strength and care
In 1992, as we celebrated our centennial, iA Financial Group adopted the elephant as a symbol to represent the company. To this day, the elephant’s qualities mirror those of the company: wisdom gained through experience, attentiveness, a sense of responsibility, family values, strength and stability.