Do you enjoy developing marketing strategies and carrying out product positioning, promotion and marketing activities? Are you recognized for your business skills, leadership, judgment and ability to manage medium- and large-scale projects? iA Financial Group is seeking a Senior Marketing Advisor for its Group Insurance and Savings Solutions department.
In this position, your main responsibilities will be:
Develop and execute product business, marketing, distribution and positioning strategies
Take the lead on strategic projects and specific projects
Plan and coordinate marketing campaigns and implement performance measurement components
Conduct competitive analysis and make recommendations for the marketing and development of group insurance and savings products
Define client journeys and the value proposition for products and services
Oversee multi-faceted projects, from planning to delivery, including information gathering, implementation, coordination, management of approvals, while meeting deadlines, budgets and the company’s quality standards
Provide day-to-day support to the sales force across Canada to support business development
Act as an advisor to teams, senior management and various departments requiring expertise in business and marketing strategies
In close collaboration with the product leads, define offer vision and roadmap for the projects under your responsibility
Bachelor’s degree in marketing (master’s degree in marketing an asset)
Eight years of related work experience
Knowledge of financial products and/or group insurance and savings products
Excellent command of English and French, both oral and written
Strong ability to develop and implement marketing strategies
Leadership, analytical and synthesis skills, business acumen, team spirit, ability to manage tight deadlines and creativity
Big-picture vision to develop complex strategies and align them with all stakeholders
Our employees are our best investment and we have much to offer them.
iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.
With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.
At iA, we’re invested in you.
Our commitment to Diversity and Inclusion
At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.
Please note that if you need help or assistance to make the recruitment process more accessible for you, please contact us here. Someone from our team will be happy to assist you.