Associate Director, Organic Growth, Content & Social Media

Build the future with us

The incumbent is responsible for defining and executing the organization’s organic growth strategy by maximizing its visibility across search engines (SEO) and generative artificial intelligence platforms (GEO).

To achieve this objective, they lead the SEO/GEO, Social Media and Content teams and drive their transformation into a content creation centre of excellence capable of producing, optimizing and distributing content at scale. They ensure that strategies are designed to meet user needs while maximizing content discoverability, search visibility and influence across the digital ecosystem.

They leverage data, artificial intelligence and industry best practices to increase organic reach, qualified traffic and engagement, while strengthening the contribution of organic channels to the organization’s business objectives.

What you’ll accomplish with us

As a Associate Director, Organic Growth, Content & Social Media, you’ll be at the core of our mission.

Here are the main responsibilities:

• Contribute to defining and leading the organization’s overall organic growth strategy.
• Maximize content visibility across search engines and generative artificial intelligence platforms.
• Develop an integrated approach to SEO, GEO (Generative Engine Optimization), content and social media.
• Identify growth opportunities based on search intent, users’ information needs and emerging digital trends.
• Stay abreast of changes in search algorithms and AI platforms.
• Define key performance indicators and measure the impact of initiatives on visibility, traffic, engagement and contribution to business objectives.
• Lead, engage and develop teams.
• Ensure effective change management.
• Build expertise in digital content, search optimization, artificial intelligence and content performance.
• Foster a culture focused on innovation, experimentation and results.
• Define the editorial direction required to support organic growth.
• Oversee the creation, optimization and evolution of digital content.
• Implement a structured approach to producing high-quality content at scale.
• Ensure content is effectively repurposed and adapted across digital platforms.
• Lead organic social media strategies.
• Maximize content reach, engagement and distribution.
• Develop capabilities in conversational, video and community-driven content.
• Ensure social media is fully integrated into the broader organic growth strategy.
• Integrate artificial intelligence tools throughout the content creation and optimization lifecycle.
• Leverage data to guide editorial priorities and investments.
• Develop new processes to improve both performance and operational efficiency.
• Closely monitor key indicators related to organic visibility, engagement, traffic and content performance.

What could accelerate your success in this role

We’re looking for someone who:

• Holds a bachelor’s degree in marketing, e-commerce, communications or a related field.
• Has a minimum of 8 to 10 years of experience in digital marketing, SEO or social media strategy.
• Has significant experience leading and engaging multidisciplinary teams.
• Is recognized for their strong understanding of digital ecosystems and social media platforms.
• Demonstrates strong expertise in editorial strategy, storytelling and content creation.
• Has experience leveraging data and artificial intelligence to improve performance and efficiency.
• Stands out for their strong ability to influence business partners and collaborate effectively with multidisciplinary teams.
• Is fluent in French and has an advanced level of English proficiency, as the role requires daily communication and presentations with internal and external clients located across Canada.

Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence;
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces;

Competitive benefits: Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more

Apply now and get ahead of your career, where your talent really belongs! 

Still unsure about applying?

At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you!