Director, Marketing (Dealer Services)

Job Summary:
 

The individual in this role will partner to coordinate strategic marketing initiatives across various online and offline channels, including content, demand generation, events, webinars, brand design, industry awareness, product education, and go-to-market strategies for new product launches. The Director of Marketing is responsible for supporting the development and execution of marketing campaigns, overseeing social media strategy, and managing the creation of content and promotional materials to increase the company's brand awareness and engagement.

Key Responsibilities:

• Positioning & Messaging – develop narratives for products and services. Build strong client relationships, identify their challenges, and clearly communicate the value proposition and offerings. Create effective positioning and differentiation, and convey these through presentations, programs, and sales and marketing materials.

• Pricing – assess customer willingness to pay and analyze competitive pricing strategies. Collaborate with the product team to determine pricing for products and services. Collaborate with Sales, Revenue Operations, and Finance to implement protocols for pricing, proposals, and contracting.

• Go-to-Market Strategy Execution – carry out go-to-market strategies and tactics for all products and services. Work jointly with Product, Marketing, Sales, and clients to formulate integrated marketing plans. Oversee the launch of new products and services and drive initial market adoption.

• Sales Enablement – design and deliver sales programs, tools, and training for Sales and partners. Provide support to sales and marketing initiatives as a subject matter resource throughout the buyer's journey. Present educational material at industry and client meetings.

• Event Coordination – organize sales team involvement and company participation in industry events.

• Corporate Collaboration – assist in the application of corporate guidelines established by the Global Client Experience team.

• Social Media Strategy – develop social media strategy to elevate iA Dealer Services brand and thought leadership

• Planning – organize the annual marketing kick-off.

• Leadership – lead, mentor and develop staff including performance management and professional development

• Budgeting – oversees and manages the department budget to ensure alignment with the sector budgetary goals.

Qualifications:

• Bachelor’s degree in Marketing Communications, or related field.

• 5-10 years of experience in marketing or related field preferred, preferable within Auto/ F&I industry

• Demonstrated marketing leadership in developing and executing strategy

• Proven written and verbal communication skills.

• Proficiency in Microsoft Office Suite and social media management tools.

• Ability to manage multiple projects simultaneously and meet deadlines.

Required Competencies:

• Creativity and innovation

• Thought leader, with strong attention to detail

• Collaboration and teamwork

• Problem-solving skills

• Event Planning

• Social media experience