Big enough to matter,
small enough to care

The iA Story

Big enough to matter, small enough to care, iA Financial Group, a leader in the Canadian financial industry, has been serving Canadians and earning their trust for over 125 years.

As a key player in the financial industry, we have over 8,200 employees, a leadership team of dedicated executives, and over $214,5 billion in assets under management and administration. We have always maintained a human-scale relationship with our 4 million clients and 25,000 advisors.

Because we strongly believe in the value of an advisor, we make every effort to provide advisors with a comprehensive range of products and high-performance tools based on the latest technological innovations. Working closely with them enables us to honour our role as a leader in the Canadian savings and insurance industry.

This is how we express our brand promise: Invested in you.

Big enough to matter

Our reputation as a leader in the insurance and savings industry is well founded:

  • Number 1 in net segregated fund sales in Canada since 2016
  • Number 1 in life insurance policies sold in Canada
  • Number 1 in term life insurance premiums in Canada
  • Number 1 in critical illness insurance sales in Canada
  • 1/5 life, critical illness and disability insurance policies sold in Canada is from iA

Year after year, our close collaboration and leadership culture has helped make us a key player in the Canadian financial industry.

We have been supporting Canadians and earning their trust for over a century with the strong foundation of our promise: Invested in you.

iA Financial Group is one of the largest insurance and wealth management groups in Canada.

  • 1892 Founding of Alliance Nationale
  • 1905 Founding of Industrial Life Insurance Company
  • 1963 First billion dollars of insurance in force
  • 2000 Demutualization and listing on the Toronto Stock Exchange
  • 2003 Expansion into wealth management
  • 2008 Expansion into individual disability insurance
  • 2010 Expansion into the United States and into vehicle dealer services
  • 2013 Expansion into private wealth management
  • 2015 Five acquisitions in various areas and new corporate branding
  • 2016 Three acquisitions
  • 2017 125th anniversary
  • 2019 Major acquisition of over $1B in the United States

Our strong financial foundation allows us to offer our clients unwavering security.

This century-long stability makes our company a preferred partner for our advisors, our clients and our communities.

Company Profile
  • Over 4 million clients
  • Over 8,000 employees
  • Over 25,000 advisors
  • Over 200 billion in assets under management and administration
  • 5.9 billion in market capitalization

Because our clients’ needs are constantly evolving, we offer one of the most extensive and comprehensive ranges of insurance products and financial services.

  • Life insurance
  • Critical illness
  • Disability insurance
  • Savings and retirement

Visit the Advisor Centre

See Your One-Stop-Shop

Small enough to care

  1. Sound advice and personalized support

    You can count on the expertise of our sales teams. Located across Canada, they can support you in developing your business.
    With our new service offering for advanced case support and management, our company is positioning itself as a partner of choice.

  2. High-performance digital tools that save you time

    Advisors have ranked us number 1 for our digital solutions. Whether you want to increase your visibility, simplify sales or follow up with your clients, we provide the tools you need.

    As one of our leading-edge tools, iA offers EVO, one of the best remote sales platforms in Canada!

  3. A complete range of insurance and savings products at competitive prices

    With our comprehensive offer, iA is your one-stop shop for all your clients’ needs. See our one-stop shop to learn more.

  4. Making it easy to do business through efficient processes

    We listen to you, and that’s why our enrolment and claim processes at iA are so renowned. We’re an industry leader in instant decisions and enrolment with no medical exam is available up to $2M, for a quick and easy sales experience.

  5. Competitive compensation programs

    Doing business with iA pays off! Contact your sales director to learn more!

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Our management team is made up of dedicated leaders and visionaries.

The combination of their complementary experiences makes the difference for all our partners, our financial security advisors and, of course, our clients.

Know more about:

The interest and wellbeing of our clients form the basis of everything we do. At iA, clients can benefit from a comprehensive and unparalleled digital experience. In addition, in 2019, iA paid out 99% of claims received.

Our mission

To ensure the financial wellbeing of our clients by offering them personal insurance coverage and investment solutions to help them achieve their personal goals.

Our purpose

For our clients to be confident and secure in their financial future.

Our ambition

Be the company that best meets client expectations, in partnership with our distributors.

About us

We take our corporate social responsibility to heart and work together to support our communities. Here are a few examples of our efforts:


  • iA becoming carbon neutral as of January 2020
  • Projects and initiatives reducing GHG emissions at the source
  • Over 50% of our properties in Canada are BOMA BEST or LEED Gold certified
  • Learn all about our sustainability strategy


  • Community support with over $6,000,000 in donations to more than 500 Canadian charities
  • Offering a suite of socially responsible mutual funds and portfolio solutions
  • Annual Canada-wide philanthropic contest


  • 7th out of 224 companies in the Globe and Mail 2019 governance ranking
  • Solid diversity and inclusion program
  • Signatory of the United Nations Principles for Responsible Investment

Stay connected!

Web Showcase

Our platform to help you boost your online presence and develop your client base!

Explore the Web Showcase


A digital information platform that keeps you up to date on all the latest news.


Advisor Centre

Your space to access all the documents and tools you need.

Explore the Advisor Centre

Want to learn more?

Our team will be pleased to answer your questions about iA Financial Group and its latest updates.

Contact us