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Loss Support

Discover Empathy

iA Financial Group gets ahead in providing compassionate guidance to families when they need it most. In partnership with Empathy, we provide comprehensive support to help our clients’ loved ones navigate the emotional and practical challenges that follow a loss. This service is offered at no cost to beneficiaries of individual life insurance policies.

Key numbers

$3,511

in savings

189

hours saved per family

4.8/5

Average rating given after a session with a care manager

92%

of families supported by Empathy say they feel better after using their services.

Personalized support

Every grieving experience is deeply personal. Empathy supports families as they navigate what they are going through, with all the complexity that entails.

Answer a few questions so we can gain an understanding of your situation. A dedicated Care Manager will work with you and your family to provide tailored support and expert advice.

Our custom Care Plans are designed to meet each family’s unique needs, with personalized guidance to get through even the hardest tasks.

Whether it’s finding a funeral home, closing your loved one’s accounts, or navigating probate, our time-saving tools will do the work for you.

Through daily journaling, guided meditations, and breathing exercises, our compassionate approach helps cope with the many faces of grief.

Our extensive library hosts in-depth articles and audio guides that cover the full spectrum of loss, from funeral planning and taxes to managing family dynamics.

Grief can feel isolating, but you’re not alone. Interact with others in the Community to find comfort, support, and sense of belonging that come from shared experiences.

Services

Empathy offers a range of bereavement support services

1 Emphathy support services are only available in Canada, at the time of the claim, for a maximum period of two years. iA Financial Group is not responsible for the services provided by Empathy. Please note that iA Financial Group reserves the right to modify or withdraw access to Empathy’s service offer at any time.

Funeral planning

  • Support to help you find a funeral home and coordinate the necessary arrangements
  • Confidential quotes from funeral services
  • Obituary writing
  • Funeral invitations
  • Help with finding financial resources

Applying for benefits

  • Identifying applicable benefits
  • Finding and verifying benefit accounts
  • Reducing the administrative burden
  • Help with filling out forms and administrative documents

Managing accounts

  • Closing accounts and cancelling subscriptions
  • Coordinating with service providers
  • Help with retrieving passwords and important documents
  • Expediting procedures

Bereavement support

  • Resources for coping with complex emotions and difficult times
  • Help finding therapists and support groups
  • Content tailored to emotional challenges
  • Empathetic listening and compassionate support

Managing the home

  • Tips for managing responsibilities, tasks and decisions related to the home
  • Management of urgent tasks
  • Help finding a cleaning service
  • Answers to questions about debt, mortgages and property transfer

Estate settlement

  • Explanation of the steps involved in the estate settlement process and support throughout the process
  • Help finding qualified professionals
  • Help finding lawyers or notaries
  • Assessment of whether probate is required

Starting the conversation

The great wealth transfer presents a strategic opportunity to grow your client base. With Empathy, you’re connected with your clients’ beneficiaries not only when they need support, but also throughout the relationship—during your client’s lifetime as well. This partnership allows you to build a connection earlier and in a natural, meaningful way.

Each tool below helps you initiate contact, establish trust and generate new business opportunities.

Inform your clients from the very first interaction

A ready-to-send email to introduce Empathy with tact and compassionate, right from the initial interactions

Send the email to my clients

Reassure beneficiaries at the right time

A clear document to introduce the service and open up discussions

Send the brochure

Invite beneficiaries with ease

Ready-to-use email and SMS invitations to encourage them to use Empathy when you file a claim on behalf of your clients’ beneficiaries

Send the email

Address objections in a flash

Clear answers to frequently asked questions about grief support and Empathy’s services

View the answers in the FAQ

Mastering the Empathy process from start to finish

A training presentation to help you understand the services offered and how the process works during a claim

Access the training

Quickly understand the support available

Videos that illustrate the support process and the resources available to beneficiaries

Watch the videos