Our commitment to the community is a critical part of our sustainable development strategy, which has multiple components.
Communities at the heart of our philanthropic actions
Paying it forward is part of our corporate DNA. It’s simply part and parcel of our core values and our culture. That’s why we follow the lead of Imagine Canada and donate 1% of our net profits to more than 600 charitable organizations across the country each year. And beyond financial assistance, we strive to provide organizations with additional support to ensure their sustainability.
1% of net profits donated to charities
More than 600 organizations supported
$7,500,000 donated in 2021
Donations to charitable organizations
As mentioned in our donation policy, our objective is to provide support to causes that focus on improving quality of life for Canadians. We target our donations to organizations working in the areas of health, education, social and community support, and the environment.
Support for employee involvement in their communities
Our employees are our best ambassadors, and we encourage them to share our values of caring and support and to be active in their communities. That’s why we donate to the organizations they volunteer with. It��s a concrete way to encourage them to be catalysts and make a difference in their local communities.
Canada-wide philanthropic contest
Annual "Day of Caring" – Beyond giving money
The first Friday of May each year is a call to action for all of our employees, wherever they may work. We invite them to get together and perform acts of kindness or solidarity towards others. It’s a simple way to pay it forward and make a difference in their communities.