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iA Financial Group presents the 2018 iA Financial Group Toy Parade

Quebec City,

News Release

iA Financial Group (Industrial Alliance Insurance and Financial Services Inc.) is proud to present, for the 12th consecutive year, the popular Toy Parade in Quebec City. Everyone is invited to participate in the festivities on November 10 and 11.

"I invite everyone, young and old, to come and enjoy this year’s iA Financial Group Toy Parade," said Denis Ricard, President and Chief Executive Officer of iA Financial Group. "Because family is one of our most important values at iA Financial Group, this event, which is for all those who are young at heart, is a perfect fit for us. We hope that lots of people from the community come out to see this magical event, which gets bigger and bigger every year."

The seventeenth edition of the event will feature entertainment, music, surprises and more than 600 participants to entertain young and old! Angus the elephant, the iA Financial Group mascot, will be there to open the parade on Saturday and will also be at the party on Sunday at the Place Jean-Béliveau.

This festive and colourful event is also an opportunity for iA Financial Group to help support The Salvation Army and the Joujouthèque Basse-Ville toy library. Both organizations collect used toys during the parade and will distribute them, once they are refurbished, to organizations that help sick children and disadvantaged families.

As a company that is dedicated to community well-being, iA Financial Group is pleased to be an ambassador for many other family-friendly organizations and events. In 2017, iA Financial Group donated over five million dollars to several hundred organizations across Canada.