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iA Financial Group presents the 2017 iA Financial Group Toy Parade


News Release

iA Financial Group (Industrial Alliance Insurance and Financial Services Inc.) is proud to present, for the 11th consecutive year, the popular toy parade in Quebec City. Once again this year, the event is named the iA Financial Group Toy Parade. iA Financial Group invites everyone out to the parade, which starts at 3:00 p.m., on November 11, 2017, and will pass through the Saint-Roch, Saint-Sauveur and Limoilou neighbourhoods.

 “I hope that, again this year, people come in droves to experience the magic of this edition of the iA Financial Group toy parade, stated Yvon Charest, President and Chief Executive Officer. For over 15 years, the joy this popular event breathes into our community is a valuable asset for bringing harmony to our city and our region.”

Angus the elephant, the iA Financial Group mascot, will once again open the parade. The theme for this 16th edition of the parade is the magic of Christmas. For a second year, the festivities will carry over into Sunday, thanks to the addition of activities on Grande Allée, which run from 11:00 a.m. to 3:00 p.m. 

In addition to the parade, used toys will be collected on behalf of organizations that help underprivileged families. Canada Post mail carriers will also be on hand to collect children’s letters to Santa.

As a company that is dedicated to community well-being, iA Financial Group is pleased to be the ambassador of other family-friendly organizations and events. In 2016, iA Financial Group donated four million dollars to several hundred organizations across Canada. Of this amount, more than one million dollars, including corporate and employee contributions, was donated to Centraide-United Way.