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iA Financial Group out in the streets of Quebec City


News Release

Be on the lookout! From January 23 to 26, 2017, the iA Financial Group Squad will wander the streets of Quebec City and distribute $125 in cash to 250 lucky individuals in celebration of this growing company’s 125th anniversary.

The Squad will hang out in public places around Quebec City and hand out cash rewards primarily to individuals who perform a spontaneous good deed, such as open a door for someone, or help someone carry bags, brush snow off their vehicle. The possibilities are endless!

“The purpose of this initiative is to encourage people to do good deeds and work together in their daily lives, to brighten their day for a few moments, and thank them for 125 successful years. With this initiative, we respect the fundamental philanthropic values of our company”, states Yvon Charest, President and Chief Executive Officer of iA Financial Group and recognized philanthropist.

The Squad will continue its Canada-wide tour in Vancouver on January 31, and return to Montreal and Toronto in February. In total, 1,000 cash rewards of $125 will be handed out in these four cities.

The wind at our back!
With a 500% increase in the value of its stock since 2000, a solid acquisition-driven growth strategy, and a notable digital shift, iA Financial Group will celebrate its 125 years with Canadians from coast to coast with a series of activities to be held throughout 2017. To learn more about the 125th anniversary activities, go to

About iA Financial Group
Founded in 1892, iA Financial Group offers life and health insurance products, mutual and segregated funds, savings and retirement plans, RRSPs, securities, auto and home insurance, mortgages and car loans and other financial products and services for both individuals and groups. It is one of the four largest life and health insurance companies in Canada and among the largest publicly traded companies in the country. iA Financial Group stock is listed on the Toronto Stock Exchange under the ticker symbol IAG.

Pierre Picard, Public Relations Manager | iA Financial Group |

Media Contacts:
Anne-Marie-A. Savoie | | T 418-704-1559, ext. 228 | C 418-934-7448
Philippe Béliveau | | T 418-704-1559, ext. 225 | C 418-559-0580