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iA Financial Group acquires BBA Financial Group

The result of a long and successful partnership

Quebec,

News Release

iA Financial Group (Industrial Alliance Insurance and Financial Services Inc.) announced today the signing of an agreement to acquire the operations of BBA Financial Group, a Quebec‐based brokerage firm with around 200 representatives which specializes in the distribution of life and health insurance products.

This transaction reflects iA Financial Group's strategic focus on adding new distribution in its retail insurance and
wealth management operations.

Under the agreement, following the conclusion of the transaction, BBA will become a division of National
Financial Insurance Agency Inc. (NFIA), a wholly‐owned subsidiary of Investia Financial Services Inc., which is
itself a wholly‐owned subsidiary of iA Financial Group.

“For more than 60 years, we have been committed to finding the best products for our clients,” stresses
Lise Bouchard, President of BBA. “We have a long‐standing partnership with iA Financial Group and are
convinced that our representatives and clients will benefit from the expertise of NFIA, in a spirit of continuity
and quality service.”

“We are pleased to welcome the employees and advisors of BBA to our team,” states Louis DeConinck,
President of Investia. “Through this strategic acquisition, National Financial Insurance Agency continues to grow
and definitely ranks among the major players in the Canadian industry. We also want BBA’s clients to know that
we will do everything we can to serve them to their satisfaction and that they can count on the professionalism
and expertise of our entire organization.”

The anticipated closing date is December 1, 2015, pending approval of the boards of directors, regulatory
approval and other closing conditions. The financial terms and conditions of this transaction are not released at
this time.

About National Financial Insurance Agency Inc. (NFIA)
National Financial Insurance Agency Inc. (NFIA) was founded in 1984 as an insurance general agency to help its
advisors provide insurance solutions as part of a comprehensive financial plan. Today, NFIA serves more
than 700 independent financial advisors across Canada. Contracted with many of Canada’s premier life
insurance companies, NFIA offers its advisors access to a comprehensive suite of financial products and services
enabling them to provide their clients with a vast selection of the very best products on the market.

About Investia Financial Services Inc.
A wholly‐owned subsidiary of iA Financial Group, Investia Financial Services Inc. has been in operation
since 1999 and is a member of the Mutual Fund Dealers Association of Canada. With more
than 1,800 representatives, Investia has a vast Canada‐wide network and offers a wide range of mutual
investment fund products adapted to the needs of Canadian investors. Investia’s head office is in Quebec City. It
also has offices in British Columbia, Alberta, Ontario and Nova Scotia.

About iA Financial Group
Founded in 1892, iA Financial Group offers life and health insurance products, savings and retirement plans,
RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgages and car loans, and other
products and services for both individuals and groups. It is among the four largest life and health insurance
companies and one of the largest publicly traded companies in Canada. iA Financial Group stock is listed on the
Toronto Stock Exchange under the ticker symbol IAG.

Information
Pierre Picard
Manager, Public Relations
Phone: 418‐684‐5000, ext. 1660
Email: pierre.picard@ia.ca
Website: www.ia.ca