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iA Financial Group is a proud partner of the Défilé de la Saint-Patrick de Québec for a second year

Quebec City,

News Release

iA Financial Group, the new trademark of Industrial Alliance Insurance and Financial Services Inc., is proud to take part in the Défilé de la Saint-Patrick de Québec for a second year. Founded by an Irishman, Mr. Bernard Leonard, over 120 years ago, iA has given financial backing to the parade as an event sponsor. “More than ever, iA wishes to be involved in the Quebec City Anglophone community, stated Yvon Charest, President and Chief Executive Officer. Our participation is also a nod to the family of Catherine Kirwin and Bernard Leonard. Father and two sons successively managed our company from 1905 to 1950.”

The parade also gives iA Financial Group the opportunity to present its new look, which was launched on March 3, 2015, and includes the new “iA” brand, a new logo and a new website: ia.ca.

Participation in the parade comes in the wake of many other large-scale family-friendly events in which the company participates. For example, iA also supports the Parade des jouets Industrielle Alliance and the Concerts famille Industrielle Alliance of the Orchestre symphonique de Québec.

About iA Financial Group
iA Financial Group is a trademark under which Industrial Alliance Insurance and Financial Services Inc. operates in Canada and the United States. This new trademarks will also be used to refer to all companies under the Industrial Alliance banner: parent company Industrial Alliance Insurance and Financial Services Inc. and its subsidiaries. Founded in 1892, iA Financial Group offers life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgages and car loans and other financial products and services for both individuals and groups. It is among the four largest life and health insurance companies and one of the largest publicly traded companies in Canada. Its stock is listed on the Toronto Stock Exchange under the ticker symbol IAG.

Information:
Pierre Picard

Public Relations Manager
Office: 418-684-5000, ext. 1660
Email: pierre.picard@ia.ca