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Industrial Alliance Renews its Partnership with the Toy Parade for a Third Consecutive Year

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services Inc. is pleased to renew its association with the Toy Parade as the main sponsor for a third consecutive year. On November 29, Angus the elephant, Industrial Alliance’s mascot, invites everyone to this fun festival held on Saint-Vallier Street in the Saint-Sauveur neighbourhood and on Saint-Joseph Street in the Saint-Roch neighbourhood.

"Family has been one of Industrial Alliance’s fundamental values for over a hundred years. That’s why this partnership with the Toy Parade is a natural for us," said Jacques Carrière, Vice-President, Investor Relations. "We hope that everyone in the region comes out and participates in this fantastic event. We already feel a swell of enthusiasm among our employees since some of them eagerly volunteered to participate in the parade."

For two hours before the beginning of the parade, scheduled for 3 pm, organized activities will take place in the Centre Durocher Park, on Saint-Vallier Street. Complementary snacks and surprises will be offered to children. Kids can also have their picture taken with Angus the elephant and pick it up later on the Toy Parade website.

A company which has the wellbeing of the community at heart, Industrial Alliance is delighted to be the ambassador of various family-oriented organizations and events such as supporting the Vancouver Arts Umbrella program, the Boys and Girls Clubs of Calgary, Family Day at the Drummondville Mondial des Cultures, the elephants’ birthdays at the Granby Zoo, and the Quebec Symphony Orchestra Family Concerts.

About Industrial Alliance
Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fourth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations across Canada, as well as in the Western United States. Industrial Alliance contributes to the financial wellbeing of over three million Canadians, employs more than 3,400 people and manages and administers over $56 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

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Catherine Drouin,
Director, Communications
Office: 418 684-5000, extension 4664