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Industrial Alliance Renews its Partnership with Drummondville's Mondial des Cultures and Will Once Again Present Family Day

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services is pleased to renew its association with Drummondville's Mondial des Cultures for the third year in a row as major partner. This year’s event, which is in its 27th season, will run from July 3 to 15, 2008. Though the Company is involved in the entire event, its participation this year will mainly be centred around Industrial Alliance Family Day, which will take place on Sunday, July 6. A number of family activities will be held on the Mondial des Cultures sites on that day.

"With Industrial Alliance Family Day, our association with the Mondial des Cultures underlines one of Industrial Alliance’s fundamental values: the family," stated Yvon Charest, President and Chief Executive Officer. "We are pleased to present a new edition of this thematic day, whose program is designed so that everyone, big and small, can get the most out of it."

As a Company dedicated to the betterment of the community, Industrial Alliance is pleased to be a cultural ambassador in various regions of Canada. The Company's contribution to the Mondial des Cultures de Drummondville is just one example of its many commitments to cultural and artistic events across Canada. It is a partner of the Quebec Symphony Orchestra, the Art Gallery of Ontario and the Vancouver Symphony Orchestra.

About Industrial Alliance
Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fifth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations across Canada as well as in the Western United States. Industrial Alliance contributes to the financial wellbeing of over three million Canadians, employs more than 3,100 people and manages and administers over $50 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

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Catherine Drouin,
Director, Communications
Office: 418 684-5000, extension 4664