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Industrial Alliance is Proud to Present the 2007 Toy Parade

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services Inc. is pleased to be the official sponsor of the 6th edition of the Toy Parade, which will be held in Quebec City on November 10 and 11. Numerous family activities await the expected crowd of 150,000.

"Industrial Alliance has placed a great deal of importance in families for over 100 years. We are very proud to sponsor this event," stated Yvon Charest, President and Chief Executive Officer. "This pride is shared by our employees, some of whom will be on hand to take part in the festivities."

Industrial Alliance will be present for the entire two-day event. It will mainly be involved in the Enchanted Village on Saturday, November 10, where makeup and craft workshops will be on the program. The Company’s mascot, Angus the elephant, will also be attending.

This new, three-year agreement is part of the Company’s commitment to family-oriented events across Canada, which includes the Toronto Kite Festival, Drummondville’s Mondial des cultures and the Quebec Symphony Orchestra Family Concerts.

Through this partnership, Industrial Alliance is also proud to assist the Quebec City Firefighters Christmas Tree Committee. The committee will use the funds collected during the event to offer gifts to some 900 children in the city.

About Industrial Alliance
Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fifth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations across Canada as well as in the western United States. Industrial Alliance contributes to the financial well-being of over 3 million Canadians, employs more than 2,900 people and manages and administers over $50 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

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Catherine Drouin
Communications Director
Office: 418 684-5000, extension 4664