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Industrial Alliance renews its agreement with Drummondville's Mondial des Cultures and presents the first edition of Family Day

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services is pleased to be partnering with Drummondville's Mondial des Cultures for the second year in a row as major partner. This year’s event, which is in its 26th season, will run from July 5 to 15, 2007. Involved in the entire event, this year Industrial Alliance’s participation will mainly be centred around Family Day, which will take place on July 15. A number of family activities will be held on the various Mondial des Cultures sites on that day.

"By partnering with the Mondial des Cultures to present Industrial Alliance Family Day, the Company is reaffirming one of its fundamental values: family," stated Yvon Charest, President and Chief Executive Officer of Industrial Alliance. "Driven by its commitment to customer satisfaction, Industrial Alliance is continually designing new products and services to meet the needs of Canadian families. In keeping with this commitment, the activities for this special day will be designed to appeal to people of all ages."

As a Company dedicated to the betterment of the community, Industrial Alliance is pleased to be a cultural ambassador in various regions of Canada. The Company's participation in the cultural life of the Drummondville region is just one of its many commitments to various cultural organizations and events across Canada, including the First Nations Longhouse Series of Concerts in Vancouver, the Citadel Theatre in Edmonton, the Calgary Opera, the Art Gallery of Ontario, the Montreal Mornings of concerts, the Orchestre symphonique de Québec, the Domaine Forget International Festival in Charlevoix, and the Gaspé Museum.

About Industrial Alliance
Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fifth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations across Canada as well as in the western United States. Industrial Alliance contributes to the financial well-being of over 3 million Canadians, employs more than 2,800 people and manages and administers $50 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

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Jacques Carrière
Vice-President, Investor Relations
Office: 418 684-5275