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Industrial Alliance, Major Donor of the First Benefit Concert for the Club des Petits Déjeuners

Montreal,

News Release

Industrial Alliance Insurance and Financial Services Inc. is pleased to be partnering with the benefit concert for the Club des petits déjeuners as major donor of the event. The first edition of the benefit concert will take place on August 10 as the pre-opening of the Saint-Jean-sur-Richelieu International de montgolfières.

"This new partnership with the Club des petits déjeuners is quite natural for Industrial Alliance as it reaffirms two of our fundamental values: education and family," stated Yvon Charest, President and Chief Executive Officer of Industrial Alliance. "We hope that this new initiative will allow the organization to expand its services in several Quebec schools."

Industrial Alliance has been supporting the Club des petits déjeuners for the last few years. In 2005, the Company partnered with the organization by sponsoring Saint-Roch elementary school in the Quebec City region. Industrial Alliance and its subsidiaries maintain several other commitments with children's aid organizations, such as the Easter Seal Society, Make-a-Wish Canada and the Children's Wish Foundation.

About Industrial Alliance
Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fifth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations across Canada as well as in the western United States. Industrial Alliance contributes to the financial well-being of over 3 million Canadians, employs more than 2,800 people and manages and administers $50 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

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Information:
Catherine Drouin
Communications Director
Office: 418 684-5000, extension 4664