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Industrial Alliance: Main Partner of the Canadian Cross Country Ski Championships - Quebec City 2007

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services Inc. is proud to support the Canadian Cross Country Ski Championships - Quebec City 2007 as the main partner. These championships will primarily be held at the Mont-Saint-Anne Ski Centre, in Quebec City, from March 18 to 25, 2007. Industrial Alliance will mainly be involved during the opening ceremonies and the first day of competition that will be held on March 18 on the Plains of Abraham.

"The Canadian Cross Country Ski Championships give us an opportunity to fully appreciate Canada’s elite athletes in this sport, which is attracting more and more followers," states Yvon Charest, President and Chief Executive Officer of Industrial Alliance and a cross-country skiing enthusiast. "People of all ages are becoming increasingly attracted by this activity, which is synonymous with the outdoors, health and surpassing oneself. Attracting the country’s greatest athletes and best hopes will certainly contribute to further increasing the popularity of cross-country skiing in the region."

A company that is committed to the well-being of the community, Industrial Alliance considers health to be a fundamental value to be favoured in society. The Company’s participation in this national event is in keeping with its desire to favour healthy lifestyles such as physical activity, recognized for the benefits that it provides.

About Industrial Alliance
Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fifth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations across Canada as well as in the Northwestern United States. Industrial Alliance insures over 2 million Canadians, employs more than 2,800 people and manages and administers over $44 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

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Catherine Drouin
Director, Communications
Office: 418 684-5000, extension 4664