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Industrial Alliance Partners with the Domaine Forget for the Seventh Year in a Row

Presentation of the 2007 Industrial Alliance Jazz Concert Series

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services Inc. is proud to be partnering with the Domaine Forget International Festival for the seventh year in a row as the programming sponsor for the festival’s upcoming season. The Company will be presenting the Industrial Alliance Jazz Concert Series, which will run from June 28 to August 2, 2007. These concerts will feature Michel Portal & Jacky Terrasson, Oliver Jones (piano) and his trio, the Holly Cole Trio, Tiger Okoshi (trumpet) and the Lorraine Desmarais Trio.

"Once again this year, the Domaine Forget is offering a top-notch season of music," stated Yvon Charest, President and CEO of Industrial Alliance. "For several years now, Industrial Alliance has been a proud partner of the Domaine Forget, an organization that shares many of Industrial Alliance’s fundamental values, including a high regard for excellence."

As a Company committed to the betterment of the community, Industrial Alliance is pleased to be a cultural ambassador in various regions of Canada. The Company's participation in the cultural life of Charlevoix is just one of its many commitments to various cultural organizations or events across Canada, including the Calgary Opera, the Art Gallery of Ontario, the Gaspé Museum, the Quebec Symphony Orchestra, the First Nations Longhouse Series of Concerts and the Montreal Mornings of concerts.

About Industrial Alliance
Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fifth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations in all regions of the country and in the Northwestern United States. Industrial Alliance contributes to the financial well-being of over 3 million Canadians, employs more than 2,800 people and administers and manages over $46 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

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Jacques Carrière
Vice-President, Investor Relations
Office: 418 684-5275