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Industrial Alliance to Support the Mondial des Cultures de Drummondville as a Major Partner

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services Inc. is proud to support the 25th edition of the Mondial des Cultures de Drummondville in the capacity of sponsor and major partner. During the entire event, which will take place from July 6 to 16, 2006, the Company will be associated with a folkloric ensemble. Industrial Alliance will also be the exclusive presenter of a concert featuring the Drummondville Symphony Orchestra, its choir and a dance company in order to underline the event’s 25th anniversary.

"For a quarter of a century, Drummondville’s Mondial des Cultures has stood out as one of the most important events of the summer season in Quebec," stated Yvon Charest, President and Chief Executive Officer of Industrial Alliance. "Its broad spectrum attracts many visitors to the Drummondville area. Thanks to the Mondial des Cultures’ impressive international program, this city, which is located in the heart of the province, becomes an immense cultural crossroads, gathering many ethnic communities from around the world."

Committed to the community’s best interests, Industrial Alliance is pleased to act as a cultural ambassador in different regions of Canada. The Company’s participation in the Drummondville area’s cultural life comes in the wake of other such commitments that Industrial Alliance has concluded with various cultural organizations and events across the country, including Festival Vancouver, the Calgary Opera, the Art Gallery of Ontario, the Quebec Symphony Orchestra and the Festival International du Domaine Forget in Charlevoix.

About Industrial Alliance
Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fifth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group – the Industrial Alliance Group – which has operations across Canada as well as in the Northwestern United States. Industrial Alliance insures over 2 million Canadians, employs more than 2,700 people and manages and administers over $40 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

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Catherine Drouin
Senior Coordinator, Communications
Office phone: (418) 684-5000, extension 4664