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Industrial Alliance to Hold its First Investor and Analyst Conference on June 29, 2004

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services Inc. (Toronto Stock Exchange: IAG) will hold its first investor and analyst conference on the morning of Tuesday, June 29, 2004 in Toronto, Ontario. Yvon Charest, President and Chief Executive Officer of Industrial Alliance, will host this half-day event. Mr. Charest, as well as Normand Pépin, Executive Vice-President, and Denis Ricard, Chief Actuary, will give presentations during the conference.

This conference is an opportunity for institutional investors and financial analysts to hear members of Industrial Alliance’s senior management team as they share their vision of the Company’s competitiveness and market opportunities in the current environment, and review Industrial Alliance’s growth and profitability objectives. Conference attendees will also acquire a better understanding of the Company’s practices in the area of reserves, reinsurance and capitalization. Attendees will have an opportunity to meet with senior management members in person during a luncheon following the conference.

The conference, which will begin at 8:30 a.m. (EDT) and end around noon, will be held at the Sutton Place Hotel, 955 Bay Street, Toronto, Ontario. Institutional investors and financial analysts are invited to register for the conference by calling the Investor Relations Department at (418) 684-5000, extension 5282.

To listen to the conference
The conference will be webcast on the Internet (in listen only mode); a link to the webcast will be available on the Company’s website at in the Investor Relations section under Events and Presentations/2004 Investor and Analyst Conference. A live audiocast of the conference will also be available by calling 1-800-470-5906. Both the webcast and the audiocast will be available on the Company’s website for a period of 90 days after the event.

About the Industrial Alliance Group
The Industrial Alliance Group is among the most solid financial institutions in Canada, where it is an industry leader in the insurance and financial services sector. The Group has operations across the country, through Industrial Alliance (Quebec City), National Life (Toronto) and Industrial Alliance Pacific (Vancouver). The fifth largest life and health insurance company in Canada, the Industrial Alliance Group insures more than 1.7 million Canadians, employs over 2,400 people and manages and administers over $20.5 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is one of the 100 largest public companies in Canada.

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Jacques Carrière
Vice-President, Investor Relations
Office phone: (418) 684-5275
Cell phone: (418) 576-3624