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Industrial Alliance Presents the World Premiere of Nomade


News Release

As the main sponsor, Industrial Alliance Insurance and Financial Services is proud to present Nomade, the brand new show by the Cirque Éloize, an internationally renowned troupe. Industrial Alliance and the creators of this new production are even more pleased to be presenting the world premiere of this show to the Quebec public from the troupe’s site in Trois-Rivières.

"To experience the Cirque Éloize is to experience a magical show – overflowing with colour and imagination," declared Michel Sanschagrin, Vice-President and General Manager at Industrial Alliance. "This troupe of professionals, who know how to charm the public, promise with their new show to enchant each and every spectator, both here and around the world."

This is the third year that Industrial Alliance has associated itself with the Cirque Éloize to present a show by this now internationally renowned troupe. This partnership is a concrete sign of Industrial Alliance’s desire to encourage professional artistic endeavours that are geared toward the family and the general public. "We are proud to be partners with the Cirque Éloize and to contribute to spreading their talents and creations," continued Mr. Sanschagrin. "We invite the people of Quebec to take advantage of this chance to see the incredible Cirque Éloize acrobats and artists in their newest show."

In Nomade, the Cirque artists invite us into the wonderful world of dance, song, music, juggling and acrobatics. Their new creation will be shown in Trois-Rivières, for the first time anywhere, at the Salle J.-Antonio-Thompson, from June 26 to July 21, 2002. The Cirque Éloize will then embark on an international tour, starting in the United States.

The partnership between Industrial Alliance and the Cirque Éloize was made public today in Trois-Rivières, during a press conference by Yves Lévesque, Mayor of Trois-Rivières; Alain Gamelin, President of the Trois-Rivières Cultural Development Corporation; Jeannot Pinchaud, General Manager and Artistic Director for the Cirque Éloize; and Michel Sanschagrin, Vice-President and General Manager at Industrial Alliance.

Industrial Alliance offers a full line of insurance products and financial services. The seventh largest life and health insurance company in Canada, Industrial Alliance insures over 1.5 million Canadians, employs more than 2,000 people and manages over $15.1 billion in assets.

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Jean Routhier
Director, Communications
Industrielle Alliance
Telephone: (418) 684-5000, poste 5444