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The Industrial Alliance Group Launches a new Secure Internet Site for its Individual Annuities Clients and Representatives

Quebec City,

News Release

The Industrial Alliance Group is launching a new secure Internet site for Industrial Alliance and Industrial Alliance Pacific Individual Annuities clients and representatives. With this new website, which is available 24 hours a day, 7 days a week, clients will be able to obtain essential information on their individual savings and retirement plans and will soon be able to carry out online transactions themselves. For their part, representatives will be able to use the new website to consult their customer files.

"We are very pleased to present this new website, which caters both to clients with savings and retirement products as well as the representatives who serve them," stated Michel Gauthier, who is Vice-President at Industrial Alliance. "We are highly confident that users will find the website to be a sophisticated, dynamic and agile tool". Gerry Bouwers, who is Vice-President and General Manager at Industrial Alliance Pacific continued: "Customer service has always been at the heart of the Industrial Alliance Group’s corporate philosophy and we feel that this new Internet site constitutes a concrete response to the present-day needs of both our clients and representatives. This new online service is yet another step in our continued efforts to ensure high-quality customer services."

The secure website offers users a number of advantageous online services. For example, clients can consult their personal accounts and obtain detailed up-to-the-minute information on their investments, thus allowing them to manage their financial portfolios more effectively. Representatives can access essential information contained in their clients’ contracts, which will in turn greatly simplify their day-to-day business dealings as well as give added value to the services offered to their clients.

In order to protect and ensure the confidentiality of the personal information contained on the website, users are required to register online via either the Industrial Alliance website at www.inalco.com or the Industrial Alliance Pacific website at www.iaplife.com. Clients can then request a user name and password by clicking on the "Access for our Clients" section. For security reasons, user name and password information will be sent to clients in a letter rather than in an e-mail message.

Industrial Alliance wishes to ensure that the website is both dynamic and user-friendly and has therefore put in place a team of specially trained technicians to assist users with any technical problems that they may experience when using the site. The Group, who is committed to remaining attentive to client needs, plans to continue improving the website on an ongoing basis to ensure that it evolves according to ever-changing user requirements. Several new components are slated to be added over the coming months, including online modifications to investment instructions, transfer funds, address changes and hardcopy prints of recent semi-annual investment statements.

"With the recent expansion of our Internet services to encompass Individual Annuities, the Industrial Alliance Group has taken another step forward in its development strategy aimed at offering secure and personalized Internet services to all of its clients in all sectors of activity," added Mr. Gauthier. Group Pension clients already have access to a secured Internet site that allows them to perform transactions and modifications online. In the next few months, these services will be extended to the Individual Insurance and Group Insurance lines of business. Thus, secured Internet services will soon be offered in all Industrial Alliance Group company sectors and accessible by their clientele. Clients will be able to access all of their Group company products with a single user name and password and conduct online transactions with regards to their savings and retirement products, individual and group life and health insurance policies and group retirement-savings plans.

About the Industrial Alliance Group
The Industrial Alliance Group is among the most solid and steadfast financial institutions in the country, where it is an industry leader in insurance and financial services. The Group has operations across Canada through Industrial Alliance in Quebec City and its subsidiaries, including IA Pacific Life in Vancouver and National Life in Toronto. The seventh largest life and health insurance company in Canada, the Industrial Alliance Group insures over 1.5 million Canadians, employs more than 2,000 people and manages over $14.7 billion in total assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. It is also listed on the TSE 300 and TSE 100, ranking Industrial Alliance as one of the 100 largest companies in Canada.

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Information :
Hélène Cloutier
Tel.: (418) 684-5000