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Industrial Alliance Renews its Partnership with the Cirque Éos and Invites the Population Down a Path to the Imaginary

Quebec City,

News Release

Industrial Alliance Insurance and Financial Services is proud to announce the extension of its partnership with the Cirque Éos. This association will allow Industrial Alliance to serve as honorary ringmaster for a second consecutive year in the scope of the circus troupe’s magnificent show entitled Imaginaire, which has thrilled thousands of spectators from all over the world.

"We are very pleased to once again be associated with the talent and creativity of the Éos circus troupe and to continue to be part of an event that tantalizes, amazes and stirs up such a panoply of emotions in young and old," stated Jean Routhier, Communications Director at Industrial Alliance. "Our partnership initially began last summer with the presentation of the troupe’s first Quebec tour. Industrial Alliance immediately saw the breathtaking talent of the Éos circus artists, the kind of talent that transports you, from the moment the show begins, to a totally magical, colourful and madcap world. All the elements are there to leave your troubles far behind."

Imaginaire introduces spectators to a number of captivating characters that cleverly entice you into a mesmerizing world and carry you up to the high wire with them through their thrilling acrobatic and juggling acts. With Imaginaire, the Cirque Éos takes you on an extraordinary voyage into the world of modern circus entertainment.

Imaginaire will be presented starting on July 17, 2002 under the big top in the Old Port of Montreal. The Cirque Éos will then embark on a world tour that will take them to numerous Canadian and American cities as well as to other countries around the globe.

The extended partnership with the Cirque Éos was announced today by Industrial Alliance during a press conference held at the Old Port of Montreal with the Montreal media.

Industrial Alliance offers clients a complete range of insurance and financial products. The seventh largest life and health insurance company in Canada, the Industrial Alliance Group insures over 1.5 million Canadians, employs more than 2,000 people and manages over $15 billion in total assets.

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For more information
Jean Routhier
Communications Director
Industrial Alliance
Tel: (418) 684-5000, poste 5444