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Industrial Alliance Makes a $75,000 Donation to Save and Promote Des Rapides Park

Montreal,

News Release

Industrial Alliance Insurance and Financial Services is proud to announce that it has joined in the project to save and promote Des Rapides Park, in LaSalle, a unique and exceptional site, rich in historic and natural resources.

The project to save and promote Des Rapides Park was launched by the City of LaSalle. It aims, through renovations, to develop the full potential of the site and make it one of Montreal´s most popular tourist attractions.

Industrial Alliance is contributing $75,000 to the project. This donation reflects the Company´s interest in projects favouring the economic development of community groups, as well as that of family-oriented tourist sites. Industrial Alliance is proud to participate in this promotional project, thus contributing to the growth of the community.

The Industrial Alliance Group is among the most solid financial institutions in the country, where it is an industry leader in insurance and financial services. The seventh largest life and health insurance company in Canada, the Group insures over 1.5 million Canadians and has more than 2,000 employees. It has over $14 billion in assets and funds under management. Industrial Alliance´s stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. It is part of the TSE 300 and the TSE 100, making Industrial Alliance one of the 100 largest public companies in Canada.

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Information:
Hélène Cloutier
Public Relations Department
Tel.: (418) 684-5000, extension 4563