Our brand

The iA brand

Since 2015, Industrial Alliance Insurance and Financial Services Inc. and its subsidiaries have adopted a more modern look with the “iA” brand. Industrial Alliance now markets its products and services under the name iA Financial Group. This name speaks to the scope of the Group and to the diversity of its products. Much more than an insurance company, iA Financial Group has further positioned itself as a major player in the industry, offering a wide range of financial services.

Our logo

Our logo features an elephant, symbolizing our group’s strength and solidity.

The letters “iA” reflect our corporate name.

The elephant and lettering are leaning forward, indicating iA Financial Group’s dedication to innovation and commitment to the future.