Our new look!
The iA brand
Industrial Alliance Insurance and Financial Services Inc. and its subsidiaries have adopted a new look and a new brand: iA. Going forward, Industrial Alliance will market its products and services under the name iA Financial Group. The new name speaks to the scope of the Group and to the diversity of our products. Much more than an insurance company, iA Financial Group is a major player in the industry, offering a wide range of financial services.
Our new website: ia.ca
At the same time, iA Financial Group is proud to launch its new website. Featuring simplified navigation and a sleek, modern design adapted for any platform, our website offers an enjoyable, user-friendly experience, complete with easy-to-understand product information to help you choose what’s best for you.
INVESTED IN YOU.
Our new logo
Our new logo features a clearer, bolder version of our elephant, which remains the symbol of our group’s strength and solidity.
The letters “iA” have been enhanced to highlight our new corporate brand.
Finally, the forward slant of the elephant and lettering conveys our dedication to innovation and always looking to the future.